Valentine Roses at Mary Clark Flowers, Chilliwack
What day do you think is the busiest for a Florist?
Mother’s Day? Easter? Christmas?
Those are all busy times, but the single busiest day of the year is Valentine’s Day. One of my clients, Wendy, from Mary Clark Flowers, has been gearing up for weeks for the Big Day. Wendy has years of experience in floral design and knows the cyclical nature of the business. Her preparations start well in advance, almost straight after the Christmas rush, and it starts with making sure her suppliers can all accomodate the orders she will need fulfilling. Although there are perennial favourites like red roses, Wendy also likes to cater for more adventurous orders, too, and when clients know they want to create an individual statement with exotic blooms or unusual flowers, Wendy always knows where she can source the very best.
Apart from running her business at Southgate Mall, Chilliwack, BC, Wendy also teaches the Floral Design Certificate at the University of the Fraser Valley (UFV). The courses keeps her skills up to date and she is passionate about passing on her love of flowers and design on to a new generation. Learning how technology can make her life easier has been a priority, and she has incorporated new tricks into her everyday schedule that help with productivity. Learning how to organise and archive photos from her store and her teaching, and how to optimise pictures to send via email all make her life a little easier. She has already embraced blogging and is looking at moving to weekly updates.
There is even an handy Instructional: Quick Guide to Ordering the Perfect Bouquet for those people who are unsure on what ordering flowers entails. This has proved to be a very popular post, along with the ‘Christmas Countdown‘ series.
Knowing your business, your customers and the rhythms of the year is one ways you can ensure success. Preparation for the busy, and not-so-busy times is key to making sure things run smoothly. Do you know what your daily/weekly/monthly/yearly ups and downs are? Do you track them? Can you predict them? What changes do you make throughout the cycles?
Do you communicate effectively with your customers?